Hello, I have been gone for a while and I am going to jump in here. I am certain that my comments may not be too welcome but I feel that these are important points to make.
The price we are charging is really irrelevant. It is determined by our expenses, our circumstances and the local market. (There will ALWAYS be unethical or well meaning breeders who will undersell you anyway.)
No matter what we are charging, we should be striving to better the breed and the public's conception of our breeding practices. To this end, we should pay close attention to the breeding standards in place and common among the reputable breeders, registries and forums.
These standards are, in part:
1) Complete health testing of the parents and selection of the parents based on temperament, intelligence and health
2) Conformation
3) Warranty (generally a 2 year health warranty for serious genetic disease and a short term well puppy warranty)
4) Breeder support throughout the life of the puppy
5) Responsibility to the puppies you are producing, regardless of fads and sales gimmicks (withholding Christmas Day puppies, careful selection of families, contracting to take the puppy back, even as an adult, if the family can no longer care for the puppy, and reimbursement for medical expenses whether or not you are obligated by contract
6) Giving your puppies premium diet, vet care, inoculations, parasite control, indoor housing, clean environment, love and socialization and as much training as possible
7) Micro Chipping or permanent marking for identification
8) Pedigree research where possible
9) A clear, soul-searching, response to the question…Why are you breeding?
10) A complete understanding of the breed, good and bad points and honestly representing these traits whether or not it costs sales
11) Putting the puppy's needs (immediate and long term) above our financial gain
12) Preparing to register litters if our customers wish registration (having the ability to move forward on registration because we have all the necessary information, health testing and business ethics)
13) Guarding our reputations, striving for total honesty and integrity in our dealings
Price is often an indicator of quality breeding. This is not always the case. Many breeders, myself included, have found themselves in the unpopular position of literally giving puppies away (or selling them for far less than the money already expended on a healthy litter) because it is right for the puppy. On the flip side, many puppy mills, pet shops, puppy brokers and back yard breeders charge premium prices. So, if we are basing our business practice on monetary gain, rather than strong ethical standards our priorities are misplaced. It is not really about the price, it is about maintaining a standard of practice that compliments and supports all breeders and this forum.
We are continually battling the public typecasting of our programs and our dogs. You will see that just through the act of breeding mixed breed dogs, we are considered back yard breeders…therefore it is all the more important for us to strive to perfect the standards that will elevate our beloved breed well above the criticism from those who would stop us. Here are two samples (of many) comparing reputable breeders to back yard breeders. Price of the animal is only one consideration.
http://home.comcast.net/~NoPuppyMillsVA ... eder_.html
http://www.dogplay.com/Articles/GuestAr ... arison.htm